By Raymond F. Betts, Lyz Bly
"This survey presents a thematic international heritage of pop culture concentrating on the interval because the finish of the second one international battle. Raymond F. Betts considers the quick diffusion and "hybridization" of pop culture because the results of 3 stipulations of the area because the finish of worldwide struggle : prompt communications, frequent intake in a market-based economic climate and the visualization of fact. Betts considers the dominance of yankee leisure media and behavior of intake, assessing version and detrimental reactions to this influence." "Directed at scholars and normal readers involved in the size and different types of pop culture, the publication presents a fascinating advent to this pervasive and ever-changing subject."--BOOK JACKET. Read more... pop culture in an early twentieth-century atmosphere -- pop culture joins the conflict attempt -- Reconfiguring time and area -- photograph this : a brand new global of pictures -- the entire world's a level : modern leisure in its many varieties -- fortunately spaced out : the topography of delight and diversion -- The accidental results -- end : reconditioning the human
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Extra resources for A history of popular culture : more of everything, faster, and brighter
The effect of long-term American occupation troops in Europe and Japan was 34 A History of Popular Culture also a conditioning factor of popular culture. The casualness of American social style and demeanor created the impression of the American as a bon gar, a good guy who was both affable and laid back. “The American lifestyle was fascinating for us young boys,” wrote an Austrian many years later. “You have to imagine what a contrast that was. During the Nazi years, there had been a ban on gatherings of all kinds – and suddenly there were dances and music” (Salzburg 2002: 1).
Over the years GI Joe was redesigned and re-uniformed as America’s involvement in military campaigns continued. Moreover, he moved up the ranks as Hasbro, the toy company that manufactured the action toy, introduced famous figures like George Washington, General Eisenhower, John F. Kennedy and General Colin Powell as GI Joe figures. However, these figures did not join the rank-and-file on the playroom floor; they generally occupied a higher niche as “collectibles” on shelves. The war had a phoenix-like effect in those countries heavily wasted.
If any proof were needed of this “avalanche of stuff coming at you,” to go back to Gehry’s statement, it was easily and amply provided by Coca-Cola. Considered a refreshing means to boost morale (its 1929 slogan, “the pause that refreshes,” was long the most successful and best remembered advertising line), Coca-Cola followed the troops wherever they went. By war’s end some 64 Coke plants had been constructed around the world and five billion bottles of the beverage had been consumed. (One anecdote recounts that General Dwight D.