Alpha Teach Yourself Business Plans in 24 Hours by Michael Miller

By Michael Miller

Alpha educate your self enterprise Plans in 24 Hours is a step by step advisor for writing a marketing strategy that any entrepreneur promises to bankers, enterprise capital organisations, and different strength traders. the writer explains what traders search for in a marketing strategy and exhibits how you can create a plan that would lead to investment and help.

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Sample text

This section, sometimes called the Market or Market Dynamics section, describes the compelling reason for your business to exist. Typically, this section includes a wealth of market data that presents a picture of immense market opportunity. • Market Strategy. This section describes how you’ll exploit that immense market opportunity described in the previous section, and puts forward your current and potential market activities—your product development, your marketing, your sales. This section also details your competitors and how you’ll respond to them.

THE MARKET DRIVES EVERYTHING Why should you have a constant focus on market research and analysis? There are several important reasons. First, let’s not overlook the obvious. As discussed in Hour 2, “Analyze Your Audience,” there are certain types of information that potential lenders and investors expect to see in your business plan. One of these items is a section on your market—how big it is, who plays in it, how it’s going to grow, and so on. So, at the very least, you need to engage in some rudimentary market research and analysis to create this section of your business plan.

Creating an artificial market division won’t get you too far with investors—and could possibly damage your chances for funding. The bottom line is that if all the analysts and investors think one way, it’s not a good idea for you to think another. This isn’t some sort of contest in which you win by thinking smarter or more uniquely than everyone else; this is a game with a preexisting set of rules, and you have to play by those rules. Any attempt to rewrite the rules will be viewed with suspicion at best—and will be outright rejected, in all likelihood.

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